How to Get More Views on Tiktok
Social media is something that always fascinates us. Every time there’s a new platform, it’s interesting to see how fast it grows and garners the attention of all youngsters. One of the newest examples of this is TikTok. If you are a new user, you might be struggling with the views, but don’t worry; we will tell you how to get more views on TikTok. Let’s first talk about this amazing platform that is considered the fastest-growing social media platform in the world right now.
If we compare other social media platforms with TikTok, we will see that some of them are way behind while trying to keep up with its fast pace. TikTok has the highest engagement rate per post right now. To be more specific, micro-influencers on TikTok have an engagement rate of more than 17%, while the same influencers have engagement rates of about 3.84% and 1.63% on Instagram and YouTube, respectively. This alone tells you the difference in engagement among the platforms.
TikTok was launched just a few years ago and quickly became the fastest social media platform, with billions of users joining every year. This is one of the biggest reasons why brands are also starting to focus their marketing strategies on TikTok. Neglecting the TikTok audience and thinking you can garner the same success from other platforms is no smart move. In this blog, we will discuss everything you need to know about the platform and how to get more views on TikTok so you can also leverage its popularity.
Why Am I Not Getting Views On TikTok?
Let’s first talk about the elephant in the room. You must be here reading this because you are not getting your desired response on TikTok. It’s alright; things take time, and not getting enough views doesn’t necessarily mean that your content isn’t good. There can be several reasons why your videos are not reaching the audience, and some of them are following.
New Account: This can be one of the reasons why you are not getting attention on the platform. Old and popular accounts have thousands and millions of followers on TikTok; it isn’t right to compare your growth with them because they have been here for a while. If you have a new account, it will be difficult to reach an audience. You need to be consistent with your posting to ensure that your content is visible.
Sensitive Content: Sometimes, people create sensitive content on their TikTok, which also causes a decline in views. It doesn’t have to violate TikTok’s terms and conditions, but something as simple as fake blood can also be disturbing for some people, so refrain from such content.
Low Engagement: Let’s say you have followers, but your views seem to be stuck somewhere. This happens when your followers are not liking, commenting, or sharing your posts. This tells TikTok that your content isn’t valuable and stops the algorithm from pushing it further.
Posting at the Wrong Time: Your time of posting plays a vital role in making your content visible to the audience. New accounts find it difficult to identify the right time of posting, but you need to ensure that you are posting at a time suitable for your audience so they can see your content right away. Otherwise, it will be pushed down by the other content creators.
What Counts as a TikTok View?
This is a good question. TikTok counts a view as soon as the video starts to play. TikTok’s algorithm isn’t as strict in this manner because no matter how many times your audience rewatches your video, it counts as a separate view. The only thing TikTok doesn’t count as a view is you watching your own video.
How to Get More Views on TikTok?
Following are some things you should do to get more views on TikTok.
Know Your Audience
You are creating content on social media platforms, so you must have a set of audiences you wish to target. Your followers on TikTok are the people who enjoy your content. Knowing what they want will make it easier for you to focus on important things. You can also hire an affordable TikTok marketing agency to help you understand your audience better. Over 43% of TikTok users are between 18 and 24. This means that they are on the platform for fun, so creating promotional content for them won’t be the right approach.
Hashtags are not dead. We have seen people saying that hashtags don’t work anymore, and this isn’t true at all. You need to use trending hashtags in your videos to be visible to the audience. Use hashtags related to your content and audience. You should add relevant hashtags and #foryou and #foryoupage in your description. This will help your content reach the right users, and your videos will play on their For You page. Without using the right hashtags, there’s no way you can gain more views.
TikTok is a platform that always has new trends on it. As a content creator, you should follow those trends. There must be trends related to your field, so try to search and create content under those sounds and use those hashtags. Trends are always an easy way to reach your audience because the platform also pushes trendy videos to new audiences.
Make Engaging Content
People have lost focus nowadays. No one wants to sit and watch a video that’s not interesting enough. You need to learn copywriting skills to grab your audience’s attention. Add intriguing subject lines in your content or ask questions that generate curiosity in your audience. This will have them sit and watch your video completely. When TikTok identifies your content as valuable, it pushes the content further, and that’s the goal of an affordable TikTok marketing agency.
Use Trendy Sounds
Just like topics, sounds also trend on TikTok. You must have seen an old song suddenly becoming popular, and you end up listening to it on every other video. That happens because the sound becomes trendy. Everyone starts using it in their content, and that helps the accounts get more views. So, when you see a sound getting attention, make sure you add it to your content for better reach.
Collaborate with Other Users
Collaborations also help you get more exposure on TikTok. There are many TikTok accounts that have a way broader range than yours. Getting them to collaborate with you might be difficult because you also should have something to offer them in return. If you have something, that’s great, but if you don’t, you should look for other collaborators who might have less engagement but are willing to work with you. TikTok appreciates collaborations, so if you do that, it will push your content to a bigger audience.
Unlike other platforms, TikTok doesn’t limit you to posting twice or thrice a week. It says the more you post, the better your chances of going viral. You don’t know what might catch the audience’s attention, so it is recommended to post 1 to 4 times a day at different times. This will help you experiment with the timing of your audience, and it also allows you to understand what type of content your audience likes. You should also experiment with your content because if you are posting 3 times a day, all 3 of your videos shouldn’t be the same.
Don’t Make Long Videos
The attention span of people has significantly declined, and all platforms have identified that. Even Instagram introduced reels after seeing TikTok’s success. If you post videos that are a minute long, it will interest only a few people. Everyone doesn’t appreciate long-form content. It is better to keep the length of your videos under 20 seconds. More TikTok users tend to watch these videos till the end; otherwise, there are more chances of leaving your content midway because it bored them with its timing.
Should I Buy TikTok Views?
No, no matter how tempting it may seem, it is a bad idea. Buying TikTok views means that you are using bots to rewatch your videos again and again, but it is important to understand that it will just be a number. Having more inorganic views will only cause a decline in your engagement. You might get more views, but there won’t be any likes or comments under your posts. It might seem like an easy way to gain views, but it can be very harmful to your engagement, so we don’t recommend it.
Instead, try to invest your time and effort into creating valuable content for your audience that they actually like. This might be a long and hard way, but that’s the right approach for long-term success. We hope that you found this blog helpful in understanding how the game of views works on TikTok. If you did, don’t wait and start implementing these tips for an increase in your views.
Let’s find out how to work together and create something meaningful or valuable.