Best Social Media Platforms A Digital Marketing Agency Recommends in 2023

Social media is one of the most effective mediums for digital marketing. Many businesses create strategies to market their product on different social media platforms, as there are a variety of platforms that provide different benefits for each business. It is absolutely essential to understand the importance of the right social media platforms for your brand because the right platform can bring you the best results, and your business will see new heights of success. A professional digital marketing agency can help you find it. In this blog, we will guide you on the best social media platforms for digital marketing in 2023.


Who hasn’t heard about Facebook today?

We are living with a generation that has seen the rise of Facebook, and this social media platform has managed to stay relevant for over a decade. Facebook still has billions of users signing up every month, and it is considered the most used app after Youtube. Facebook provides a great opportunity for business owners to market their products through Facebook ads. You can run paid posts for as long as you want, and Facebook will push your posts to the relevant audience to increase brand awareness.


Instagram is another very popular app among youngsters. It is owned by Facebook but serves a different purpose. While everyone easily uses Facebook, Instagram is slightly more popular among the youth as it is mainly focused on sharing pictures and videos. It also works in the same manner as Facebook. The brand owners can run their ads on Instagram, and the social media platform will push the post to relevant users so the audiences can know about the business. Attaching the website’s link is also a bit easier on Instagram than on Facebook, which also increases the traffic on the website.


Twitter is not as commonly used as Facebook and Instagram, but it is still one of the top social media platforms today. Businesses post their blogs and interviews on Twitter, and people retweet them to spread awareness. It might not work in a similar way as Facebook and Instagram, but this platform is also very efficient for digital marketing.


Youtube is the most used social media platform today. We all watch videos on Youtube daily, and this makes this app the most popular among all age groups. Youtube ads might be annoying for users, but they are extremely beneficial for business owners. You can also make your own Youtube channel, and if your company is capable enough to create unique content for the viewers, it can work wonders in your favour. If you post content on Youtube, you will not only gain views, but people will also know more details about your business.


We have all heard about TikTok in the last couple of years. This social media platform had taken the world by storm when it was first introduced. It made short videos trendy, and other social media platforms also started to introduce similar features to their apps, but TikTok still stayed relevant. Many businesses have TikTok accounts, and they post creative Toks on the platform for people to engage with them.


Choosing the right social media platform for your business is essential, and if you want a digital marketing agency to help you with it, Trajital is your answer.

We have an expert team of marketers who are willing to work tirelessly to provide you with the desired reach. We provide all the services related to digital marketing, so contact us now, and we will ensure that you get the best possible results.


Blue decoration piece on a digital marketing agency website


Blue decoration piece on a digital marketing agency website

Let’s find out how to work together and create something meaningful or valuable.