4 Effective SEO Strategies For Startups in 2022

Are you a startup looking for clients to get your company on the go? Trajital is at your rescue! Being the most trusted SEO Agency in London, we can provide you with insightful advice on how to use Search Engine Optimisation (SEO) to your advantage.

One of the most important steps to being in the limelight is to build a strong online presence so people can be aware of the services you are willing to provide. This means that if you are a startup looking forward to succeeding in the digital world, please make search engines your soulmate.

Before we delve into the SEO strategies that can help your startup grow, let us look at why SEO is investment worthy.

As a new business, you must start investing in SEO from day one. SEO might appear to be a daunting and time-consuming process to you, but the results are gratifying. Search engines act as stepping stones that bring you and your client closer to each other. It is an effective marketing tool that increases your visibility and assists in establishing a long-term relationship with clients too. In today’s world, the competition is skyrocketing; hence, it is imperative that you stand out amongst all others. This is only possible if you make the correct and optimal use of search engines.

Now that you are well aware of the importance of SEO let us move towards strategies to help your startup achieve SEO success. These include:

1. Set SMART SEO goals

Many entrepreneurs consider working on SEO as a secondary step or goal. Please do not make this mistake for your company. 90% of the content does not get any search traffic from google; hence, you must focus on SEO from day one. The first and foremost step is to set SEO goals for your startup. Without goal setting, it would become difficult for you to measure and track your progress. Use the SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) criteria when setting your goals. An example of a specific and achievable goal could be, ‘The company needs to increase its website ranking by at least 20% within three months. Once the goals are set, you need to start strategising how to achieve the goal successfully.

2. Carry out competitor research

When drafting your SEO strategy, you must carry out competitor research. Analysing what your competitors are doing will give you a fair idea of how to formulate your own strategy and what aspects you need to focus on. Follow the steps given below to carry out meaningful research.

Make a list of your competitors.
Analyse what keywords they are using to rank their content
Comprehend what type of content is getting the most views so you can devise a focused strategy.
Keep an eye out for the most customer-friendly content length. If your content is very long or short, it might not interest the clients.

If you are looking for an SEO Agency in London to help you identify and analyse your competitors and SEO keywords, feel free to contact us.

3. Lay a strong base for your startup

To achieve success, your business’s foundation must be solid and stable. With a weak starting, you cannot expect to optimise your agency operations and gain valuable customers. There are several steps that you can take to ensure this. These include:

Check if customers can easily search your website and its content. You can do this by simply googling your name and keywords. If you can find your website in the top search results, congratulations, as you have started on the right foot!
Please keep a check on the time your website takes to load its content. This especially applies to mobile users since they make up almost 52% of online traffic. Even a few seconds’ delay can make you lose a precious customer. You can compress images or enable browser caching to make your website load faster.
Invest in both on-page and off-page SEO.
Use backlinks and NAP (Name, Address, Phone Number) citations on well-known online sources. This will increase your visibility and allow customers to contact you easily and quickly.

4. Make use of the correct keywords

One of the most critical factors that can help your business grow or experience a loss is the keywords used. If your keywords do not match the search queries, maintaining an online presence has little to no point. Along with choosing SEO-friendly keywords, include heading tags and images to optimise your SEO performance. Please note that incorrect keywords can take your potential customers to your competitors instead of you, so be careful when choosing them. In today’s world, people are becoming more focused and precise with their searches. Use your location to your advantage by including a geographical term in your content.

Looking for further assistance?

If you require assistance with SEO, website design and development, or social media marketing to increase your visibility, don’t hesitate to contact us.

Having dealt with solopreneurs and big brands, our dedicated and dynamic team can help your business achieve pivotal milestones. Having met the requests of clients worldwide, we assure you that our services will completely satisfy your needs.

As the leading SEO Agency in London, we focus on delivering excellence within all sectors and niches. Let’s work together and create something valuable.

You can call us, email us, or fill out the contact form on our website.