3 Predictions For SEO In 2023 - By A Leading SEO Agency In London

SEO is one marketing tool that is ever-changing and demands you to stay updated all the time. Things that used to work with Google ranking a few years ago don’t work now; since Google is becoming smarter with each passing minute, the algorithm is also becoming more intelligent. As the new year is right around the corner, we are all set to welcome 2023 and the changes in algorithms it will bring.

As an SEO agency in London, we are well aware of the challenges and opportunities every new year brings us, and it motivates us to work more diligently for our clients. There have been predictions about what kind of changes and updates can be made in SEO trends in the upcoming year, but before we tell you about our predictions. It is important to understand that the algorithms don’t completely change every year. Some new trends are introduced sometimes, and small changes are made to the existing trends. Either way, businesses, and marketers need to be aware of the changes so they can make effective strategies accordingly.

Now that we have made this clear, here are some predictions related to SEO for the upcoming year.

Answering Complex Queries

Google has always worked hard to answer users’ questions faster, but it is still difficult to answer complex queries. In 2023, SEO might focus more on this update to make decision-making easier for the users. Google plans to implement a Multitask Unified Model (MUM) to help users take fewer steps in decision-making. Google has found out that it usually takes 8 questions for the user to find the answer to all his questions, but Google wants to bring this number down with the help of MUM.

If this prediction becomes a reality, as a business owner or a marketer, you will need to post content that answers as many questions of the users as possible. This will enable users to get the answers in one place, and they won’t have to ask more questions to Google.

Rise Of Local Search

Local searches have started seeing the rise since COVID-19. People started searching for products and services with the mention of “near me,” and this caused an increase in local searches. Even though things have gone back to normal, this trend is still very much relevant and is predicted to get bigger in the upcoming years. It allowed people to find valuable things in their local premises, so there’s no way this trend is dying anytime soon.

As a business owner, you might want to produce more localised content if you haven’t started doing that already. It will make your website more reachable to the local people and increase your reach.

Core Web Vitals

Google has always emphasised user experience. In recent years, it has become even more important that your users should have a good time on your website. The biggest problem websites face in terms of user experience is the load time. If a website takes more than three seconds to load, most users abandon it and don’t come back. People are looking for convenience, and no one has extra time to spend on your website’s load time. Core Web Vitals are a set of metrics that measure your website’s load time from the users’ perspective.

To increase your website’s speed, you can check GooglePage Speed Insights to see how well your website is doing with Core Web Vitals. If these predictions become true, this tool will also provide you with suggestions about how you can improve your website’s speed and performance.