SEO for Beginners: Basics, Tips, and Advice

Are you familiar with Search Engine Optimization (SEO) but need help getting started? If yes, then this is the right place for you. SEO is a significant part of digital marketing and is used by every website in different ways to gain a higher search engine ranking. But what is SEO? How does it work? And which essentials are better to use for a beginner? 

We provide SEO services in London for all small or large-scale clients of various niches. Our team aims to make every business successful with sustainable results and effective SEO strategies.

One should know many things before starting their SEO journey, and this blog features all the answers you may have as a beginner. So let us know about SEO in depth.

What is SEO?

SEO means optimising a website to rank higher in the search engine results pages (SERPs) for specific keywords or phrases. It involves both on-page and off-page optimisation techniques to improve the quality and quantity of organic traffic to a website. 

SEO aims to make a website more user-friendly, informative, and relevant to the audience’s search queries.

Types of SEO

SEO is divided into two main categories, on-page SEO and off-page SEO. However, these two types have many subdivisions, such as technical SEO, local SEO, white hate SEO, etc., and are used for advanced levels. 

On-Page SEO

This type of SEO involves optimising the content and structure of a website’s pages to improve its ranking in search engines. Optimising title tags, meta descriptions, header tags, internal linking, and content quality are all essential parts of on-page SEO.

Off-Page SEO

This type of SEO involves optimising a website’s external factors, such as backlinks, social media, and other online mentions. It focuses on building high-quality backlinks, social media marketing, and online reputation management.

4 SEO Essentials You Must Know as a Beginner

1. Keyword Research

It identifies relevant keywords and phrases users use to search for products or services online. It helps to create high-quality content that targets these keywords and phrases, leading to higher rankings in search engine results pages.

2. On-Page Optimisation

On-page optimisation involves optimising the website’s content and structure to make it more user-friendly and relevant to search engines. This includes optimising title tags, meta descriptions, header tags, internal linking, and content quality.

3. Link Building

Building high-quality backlinks is an essential part of off-page SEO. Backlinks from authoritative and relevant websites help to improve a website’s authority and relevance, leading to higher rankings in search engine result pages.

4. Quality web content

High-quality, informative, and engaging content is essential for any successful SEO strategy. It helps to attract and retain users, build trust and authority, and increase the chances of earning high-quality backlinks while ensuring the credibility of your website.

How Does SEO Works for Search Engines?

Search engines rank web pages based on various criteria, including relevance, authority, and user experience. SEO enables search engines to comprehend a website’s content and rate it according to how well it responds to users’ search queries. 

This entails enhancing a website’s usability, optimising its keywords, metadata, and content structure, and constructing high-quality connections from other reliable websites.

Using SEO Tools

SEO experts advise beginners and professionals to use different tools to analyse their website’s SEO performance, identify opportunities for improvement, and implement effective SEO strategies. 

These tools can help with keyword research, content analysis, backlink analysis, and performance tracking. Some popular SEO tools include Google Analytics, SEMrush, Ahrefs, Moz, and Yoast SEO.


Find all basic and advanced SEO services in London with Trajital. We have the experience and expertise to cater to every type of client and deliver top-notch results through our holistic SEO plans.


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