How to Duplicate a Page in WordPress?

WordPress is a popular platform for creating and managing websites, known for its user-friendly interface and extensive features. One valuable function that often comes in handy for website owners and content creators is duplicating a page. Duplicating a page in WordPress involves creating an exact copy of an existing page or post, saving you time and effort when building similar content.

In this blog, we’ll explore how to duplicate a page in WordPress, the importance of duplicating pages, and step-by-step instructions to streamline your website management by effortlessly replicating your WordPress pages.

Why Duplicate a Page in WordPress?

WordPress has evolved into a versatile and powerful content management system that empowers millions of website owners and content creators worldwide. Among its numerous features, the ability to duplicate a page in WordPress might seem like a small, simple task, but it holds significant importance for website management.

Let’s delve into the reasons why duplicating a page in WordPress is not just a convenience but an essential tool for optimising your web development and content creation processes.

1. Streamlining Content Creation

One of the primary reasons to duplicate a page in WordPress is to streamline your content creation process. When you have a well-designed and structured page or post that serves as a template, duplicating it can save you a significant amount of time. This is particularly useful when you need to create similar content for different sections of your website. Instead of recreating the layout, design, and formatting from scratch, you can simply duplicate the existing page and modify the content as needed.

2. Consistency in Design and Branding

Maintaining a consistent design and branding across your website is crucial for establishing a professional online presence. By duplicating pages, you can ensure that the layout, typography, colours, and other design elements remain consistent throughout your site. This consistency not only enhances the user experience but also reinforces your brand identity.

3. Faster Content Updates

Websites are dynamic, and content often needs to be updated or revised. When you duplicate a page, any updates or changes you make to the original page can be easily replicated on all its duplicates. This is especially handy for websites with multiple pages that share common elements, such as headers, footers, or sidebars. With duplicated pages, you can make changes in one place and have them reflected across the board, saving you time and reducing the risk of errors.

4. A/B Testing and Experimentation

A/B testing is a powerful technique used to compare two versions of a web page to determine which one performs better in terms of user engagement, conversions, or other metrics. Professionals, like a web development company, use these types of tests to get exceptional results.

Duplicating a page allows you to create a duplicate version with slight variations, such as different headlines, images, or calls to action. By doing so, you can experiment with different elements and track which version yields better results, ultimately improving your website’s performance.

5. Backup and Safety Net

Accidents happen, and mistakes can occur during the website development process. Duplicating pages can serve as a valuable safety net. If you accidentally delete or make irreversible changes to a page, having a duplicate allows you to quickly restore the original content. It’s an effective backup strategy that can prevent the loss of vital information or design work.

6. Efficient SEO and Content Marketing

When you’re creating landing pages, product pages, or blog posts targeting specific keywords or themes, duplicating a well-optimised page as a starting point can save you time and effort. You can preserve the SEO settings, meta information, and internal linking structure, making it easier to focus on crafting high-quality, keyword-rich content. This efficiency is particularly useful for content marketers and SEO specialists.

Duplicating a page in WordPress is not just a convenience; it’s a fundamental strategy for effective website management. It empowers you to create, maintain, and optimise your content with efficiency, consistency, and safety in mind.

Whether you’re a small business owner, a blogger, or a web developer, leveraging the power of duplicating pages in WordPress can significantly enhance your online presence and streamline your content creation process. So, take advantage of this essential tool and make the most of your WordPress website.

A Step-by-Step Guide to Duplicate a WordPress Page

Using a WordPress Plugin

WordPress plugins offer a convenient way to duplicate pages. One popular plugin for this purpose is “Duplicate Post.” Follow these steps:

Step 1: Log in to your WordPress dashboard.

Step 2: Go to the “Plugins” section in the left-hand menu and click on “Add New.”

Step 3: In the search bar, type “Duplicate Post” and hit enter.

Step 4: Install and activate the “Duplicate Post” plugin.

Step 5: After activation, navigate to the page you want to duplicate in the WordPress editor.

Step 6: Below the page title, you’ll find a “Clone” option. Click on it, and a duplicate of the page will be created.

Step 7: You can then edit the duplicated page as needed.


If you’re using the Divi theme builder, you can duplicate pages with ease. Follow these steps:

Step 1: Log in to your WordPress dashboard.

Step 2: Go to the “Pages” section and select the page you want to duplicate.

Step 3: Open the Divi Builder by clicking the “Enable Divi Builder” button.

Step 4: Once in the Divi Builder, click the “Save” icon, and you’ll see a “Duplicate This Page” option.

Step 5: Click on “Duplicate This Page,” and a copy of the page will be created.

Step 6: You can now make changes to the duplicated page as required.

Duplicating Manually: Through Copy and Paste

Manually duplicating a page can be done by copying and pasting content and settings. Here’s how:

Step 1: Log in to your WordPress dashboard.

Step 2: Go to the “Pages” section and select the page you want to duplicate.

Step 3: Click on the “Edit” option for the selected page.

Step 4: In the page editor, select and copy all the content, including text, images, and formatting.

Step 5: Create a new page by going to the “Pages” section and clicking on “Add New.”

Step 6: In the new page editor, paste the content you copied in Step 4.

Step 7: You’ll need to update the title, permalink, and any other settings as necessary.

Step 8: Save the new page.

By following these steps, you can successfully duplicate a WordPress page using various methods, whether it’s through a plugin, a theme builder like Divi, or by manually copying and pasting content. This flexibility allows you to efficiently manage your website and create new pages based on existing ones, saving you time and effort in the web development process.

Final Thoughts

Duplicating a WordPress page is a powerful tool that simplifies content creation, maintains design consistency, and enhances overall efficiency. Whether you prefer the convenience of plugins, the flexibility of theme builders like Divi, or manual duplication, this technique empowers website owners and content creators to optimise their web presence.

By utilising these methods of how to duplicate a page in WordPress, you can save time, ensure design coherence, and adapt to the ever-evolving digital landscape with ease. Embrace the art of duplication, unlock a world of possibilities for your WordPress website, and ensure success.


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