How do Crawlability and Indexability Affect SEO?

When it comes to SEO, everyone is focusing on online visibility and ways to increase your site’s ranking on search engine result pages (SERP). However, we forget about two of the most important factors of SEO, i.e. crawlability and indexability. These two terms have a massive impact on your SEO practices and can be a game-changer for your SEO practices. 

Trajital is one of the leading SEO agencies in London with vast experience and knowledge of what your site needs in terms of SEO. With our services, you will not miss any essential SEO factors and get a higher search engine ranking with sustainable results.

Crawlability refers to the ability of search engines to access and crawl through a website’s pages. Indexability, on the other hand, refers to the ability of search engines to index or include a website’s pages in their search results. Both crawlability and indexability are crucial in determining a website’s SEO performance.

Why Are These Important?

Search engines use bots or crawlers to crawl through websites and gather information about their pages. If a website’s pages cannot be crawled, search engines cannot index them, and the website will not appear in search results. Therefore, ensuring a website is crawlable and indexable is critical to improving its visibility and SEO performance.

6 Tips to Improve Crawlability and Indexability for your Site

Optimising Site Structure

A website’s structure is crucial in determining its crawlability and indexability. Organising the website’s pages in a logical and hierarchical structure is essential to make it easy for search engines to crawl through them. Avoid creating pages with duplicate or thin content, as they can negatively impact crawlability and indexability.

Using a Sitemap

A sitemap is a document that lists every page on a website and describes how those pages relate to one another. Search engines can find and crawl your website’s pages more quickly if you create them, improving crawlability.

Ensuring proper internal linking

Linking to other sites within a website is known as internal linking. Search engines can better grasp the hierarchy and structure of a website’s pages with the help of proper internal linking. Use relevant and evocative anchor texts to increase the efficacy of internal links. Doing so can improve your website’s credibility, which is an important factor in SEO.

Using Canonical Tags

HTML canonical tags specify which version of a website search engines should index. Using canonical tags is essential, as it prevents duplicate content issues and ensures that search engines index the correct version of a page.

Improving Page Speed

Another important element that has an impact on crawlability and indexability is page speed. Slow-loading pages make it harder for search engine crawlers to navigate them, harming a website’s SEO success. To monitor and improve website speed, use tools like Google PageSpeed Insights. It provides accurate data and allows you to analyse the effectiveness of your SEO strategies.

Adding Robots.txt

Robots.txt tells search engine crawlers which sites or parts of a website to crawl and which to skip. By directing search engine crawlers to the most important pages on a website, robots.txt can improve a website’s crawlability.

Final Thoughts

A strong online presence is essential for any business to succeed in the current digital era. And Trajital can help you with it as we are one of the top SEO agencies in London. Our research, content creation, and smooth execution produce top-notch outcomes you can trust.