6 Ways to Use Video in Your Social Media Marketing

In 2025, video content dominates social media marketing, with billions of hours watched daily across various platforms. This surge has led to a significant shift, making video a top priority for brands and digital marketing agencies alike.

Video marketing is indispensable for enhancing the social media marketing strategy. Video content has to be engaging, relevant, and unique as a compelling copy in order to grab attention and encourage meaningful interaction; otherwise, viewers easily lose interest due to a lack of visible goals. However, with proper implementation, video marketing can dramatically spike brand awareness, engagement, and conversions.

6 of the most potent ways to utilize video in social media marketing are listed below in 2025.

1. Short, instructive videos for solving problems quickly

One of the most compelling ways to involve your audience is through short instructional videos that answer common problems rapidly. Brands giving value-driven content have higher rates of engagement as well as higher brand loyalty.

For instance, consider Glossier. The beauty brand has perfected the art of short-form video content by posting quick skincare tutorials on Instagram Reels and TikTok. Their 30-second videos feature easy beauty routines with their products in an organic, non-intrusive way. Not only does it educate users, but it subtly promotes their products, leading to increased sales and customer retention.

The takeaway is that your instructional videos should be short, appealing, and educational. Whether it’s a skincare brand, fitness coach, or SaaS, showing how a product solves the problem can shift the audience’s perception and help them make better buying decisions.

2. Using Long-Form Video to Educate and Engage

Although short content videos capture one’s attention, long form will help interact with the content at deeper levels.

A great example of long-form video marketing is Tesla’s live-streamed product launches. Rather than traditional advertising, Tesla is using YouTube and X (formerly Twitter) to stream in-depth product unveilings. These events attract millions of views, keeping their audience engaged for extended periods while explaining new features in detail.

If your product requires education or detailed explanations, long-form videos are an excellent tool. This format is particularly effective for tech brands, educational platforms, and B2B companies looking to establish thought leadership in their industry.

3. Experiment with Unique and Quirky Content

In the crowded digital space, unique and unexpected video content grabs attention. Creativity and humor play a huge role in making content shareable and memorable.

Take, for example, the case of Duolingo’s TikTok strategy. This language-learning app became a viral phenomenon by making funny, unpredictable videos featuring its owl mascot. The app is not directly advertised, but instead uses humor and pop culture references to entertain the audience, thereby raising brand awareness and app downloads by a considerable amount.

For the brands that seek to stand out, a lighter, out-of-the-box approach to video marketing can be the game-changer. Whether a parody, behind-the-scenes clips, or challenges that are a little unexpected, quirky content tends to drive enormous engagement.

4. Use low-cost, authentic content for a greater impact

It can be a costly affair if one aims at high-quality video production, while the most powerful social media video may have only been shot by a smartphone. Indeed, less polished, grungy authentic content out-performs highly created advertisements as viewers can connect it to themselves.

A great example of this is the user-generated content campaign by the fitness brand, Gymshark. Instead of relying on only professional shoots, the brand invites customers to record workout videos where they are seen wearing their gear. The company then reposts this content on its social media channels, enhancing engagement and building a sense of community while saving on production costs.

If you’re a startup or a small business, don’t be discouraged by budget constraints. Authenticity resonates with audiences, and sometimes, raw, behind-the-scenes content can perform better than highly polished videos.

5. Utilize Pre-Roll and In-Stream Ads for Maximum Reach

Social media can provide advanced video ad targeting, which helps reach the ideal audience efficiently. For instance, pre-roll videos on YouTube, Instagram, and X effectively increase the visibility of brands.

For example, Nike successfully ran a hyper-targeted YouTube ad campaign in 2025 based on AI-powered insights that used the interests and viewing behaviors of users to serve personalized video ads to them. It resulted in ad recall and engagement that were 50% higher than those normally achieved by digital ads.

One advantage of using pre-roll ads is their targeting accuracy. It may be as an e-commerce brand or as a digital marketing agency; they all help achieve reaching the correct target audience at the right moment for maximum ROI on ads.

6. Utilize Video for Customer Support

Video has a fantastic place in customer service, outside of marketing. Brands providing helpful content through video can improve customer experience, establish trust, and increase retention.

Just take the example of Apple’s Support YouTube channel. Instead of writing guides, Apple can produce short, easy-to-follow video tutorials tackling common issues of customers. This will surely reduce support tickets, but it will also surely increase satisfaction rates.

If your business deals with frequent customer inquiries, consider integrating video into your support strategy. Whether it’s product tutorials, troubleshooting guides, or live Q&A sessions, video can make customer interactions more efficient and engaging.

Final Thoughts

Video continues to be the most powerful tool in social media marketing. Whether you’re aiming for brand awareness, lead generation, or customer retention, leveraging video effectively can set your business apart in a competitive digital landscape. Collaboration with a digital marketing agency that will use video incorporation into your strategy will help you stay ahead of the curve in 2025.