Difference Between SEO and SMM

In the world of digital marketing, there are too many terms that people come across. SEO and SMM are two of them. If you have been working to gain popularity on the internet, you must have already heard about these terms, and there’s a chance that you might even know some things about both of them.

Many business owners have SEO and SMM confused as they are not fully aware of the difference between these two. The names might sound similar, but there are significant differences between the two that we are going to discuss in this blog.

What is SEO?

SEO stands for Search Engine Optimization. It is a modern-day marketing tool that allows businesses to rank higher on browsers. When customers want to browse something on the internet, they search their queries, and the search engines like Google recommend them the most relevant answers to their questions. The higher your website is ranked on the search engine, the more traffic it will get, as people usually get their answers on the first page of Google. Professional SEO services can help you get there, and you can gain organic traffic with this marketing tool.

What is SMM?

SMM stands for Social Media Marketing. It is done on social media platforms like Facebook, Instagram, Twitter, Youtube, etc. The foundational steps are similar to any other marketing technique as SMM also focuses on knowing your audiences and interacting with them to provide them value. SMM also includes pad advertisements that you can do on social media platforms. You can also choose your target audience to determine who sees your ad and for long. 

How are SEO and SMM Different?

There are way too many differences between these two types of marketing. 

The first one is the time of the result. SEO usually takes months before you can start seeing any progress and changes in your ranking. It is a tool that enables you to grow organically, so it takes time to show results. SMM, on the other hand, can show you immediate results through its paid marketing campaigns. You can see the analytics in real-time and also make changes if you think they are needed.

You can also reach a wider and more controlled audience with SMM, and it proves to be more cost-effective for that. You cannot control who sees your content with SEO, as whoever searches for the keywords can view your website. But SMM is more controllable as you get to choose the demographics of your audience. Both techniques have different advantages, and it also depends on the type of business. You can also use both of these to market your business, as both types allow omnichannel marketing.

Marketing your product on social media can also work as an off-page factor for your SEO, as people will visit your website after seeing your content on the social media platform.


The way you wish to market your business is entirely up to you. If you can afford to have paid advertisements for your brand, SMM is a great option. However, if you want to grow organically with SEO, you might want to hire an agency for professional SEO services.

Trajital is a leading SEO agency in the UK. We have expert marketers who are passionate about all things marketing and are ready to get your business at the top of the game. 

Contact us now and hire the best team of marketers to handle your SEO strategies.


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